Ed Sheeran's Favourite Boozer is Back


A pub that helped launch the careers of Ed Sheeran and Michael McIntyre has reopened after Concorde BGW carried out its multi-million-pound refurbishment.  The extensive renovations to the 22,000 sq. ft. pub, grass-roots music venue and London’s longest running comedy club were carried out across its five bars, restaurant, four private rooms, ballroom and 250-capacity live music club. 

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Six Cheers Ltd
Hotel Pub Restaurant and Bars
Design, Build & Furnishing
December 2018

Once planning permission was obtained, 15 new, individually designed en-suite bedrooms were built on the second and third floors. The bedrooms add another layer of luxury. Expect Hypnos beds, Egyptian cotton linen, roll top baths, rain showers and bespoke artwork for a truly memorable stay. Access to the hotel is gained from Fernal Road via the newly built passenger lift which takes visitors straight to the third-floor lobby for check-in.

Concorde BGW is an exceptional company, certainly one of the very best in their field. Over many years and many projects, Concorde has consistently delivered on time and on budget. The speed and build quality of their refurbishments is truly impressive and is a reflection of both their extraordinary determination and professionalism, and the quality of their team and partner contractors. They consistently go above and beyond conventional standards in order to deliver superb results. These are people who care; I hold them in very high regard.

Tom Peake - Director, Three Cheers Pub Co.

At the heart of the renovation was the Club Room, its design is young, on trend and unique in its setting. Small cosy spaces and fixed seating give it a sense of decadence, and extravagant textures in rich hues and jewel tones create the mysterious mood of the room. Head up to the Club Rooms mezzanine to enjoy 360° views of the creative talent performing on the stage below. 

Step into the Club Room during the week to enjoy a casual drink in a sophisticated setting. Skip through to Friday or Saturday night and the vibe is pumping, the music is blaring and more often than not a famous face will be performing on stage.

We revived characterful arched windows in the Club Room and uncovered their beautiful brass detailing which added a metallic richness to the room when set against the heavy velvet swags with black flapper trim detail. We introduced silk drapes to the dark gloss painted ceiling for theatrical and acoustic purposes, the décor also includes beaded crystal chandeliers which create a luxurious ambience that is sure to exceed all expectations.

The Club Room has previously hosted many famous artists such as Ed Sheeran, Sam Smith, Eddie Izzard and Michael McIntyre, it can now continue to present a hot bed of up and coming creative talent, just as it always has.

The transformation of The Bedford is pretty impressive – due to its listed building status, works to preserve as much of its Georgian history was imperative. The original Terrazzo staircase and wall cladding on the ground floor were uncovered, fireplaces in the lounge and bar were restored to full working order. The listed timber panelling was kept in the Ballroom which was painted in a specialist decorative finish, a new verde marble bar top and antique mirrors gave the interior a grand appearance to live up to its name ‘the ballroom’. We kept the historic panling in the private dining room bringing the timber back to a natural finish which gives the space real character.

The ground floor trade area layout was returned to its original layout preserving the historic bar aprons and uncovering openings in walls once blocked up.

The mechanical and electrical installations at The Bedford needed a full overhaul with most of the site needing re-wiring in line with listing restrictions. The mechanical installation was old and did not meet the needs of the site going forward, especially with the introduction of 2 new commercial kitchens and 15 bedrooms. The roof was in a poor state of repair with some areas exposed to the elements, after a full survey, works were undertaken to resolve any issues. 

The Bedford has 5 beautiful bars offering the finest artisan spirits, craft beers, cocktails, wine and champagnes. At the request of the Listed Building Officer, the horseshoe shaped bar on the ground floor retained its original tiled bar apron and the Saloon Bar has kept its original back bar fitting. These large, open, pillar free spaces benefit from multiple fireplaces, solid wood floors and easy access to the bedrooms from the newly installed passenger lift.

Work to the Ballroom involved new acoustic insulation, decorative wall finishes, revival of the flooring and ceiling, new lighting, antique mirrors set into the existing panelling and draped curtains to each window. 

Construction of the ballroom on the first floor was slated on a fast-track schedule to accommodate event dates and it’s scheduled pre-Christmas grand opening. The original timber panelling of the room was retained and painted with a specialist paint finish for a decadent feel. Dropped ceilings were used to allow for service to the upper hotel rooms but have been reshaped to reflect the original ceiling style. 

The Ballroom and the Cocktail Bar on the on the first floor provide the ultimate place to party. The cocktail bar was newly built and is themed around a classic 1920’s gin bar with a bookable, private dining room to one side. 

Concorde BGW introduced two brand new state-of-the-art kitchens to the ground floor and first floor serving the main restaurant and trade areas. 

The basement has been redesigned to better serve the kitchen areas, now it has more space for storage, new food hoists, a more dynamic chilled cellar and beer store and new staff office and toilet facilities. 

The basement is also home to the Green Room where the dressing table top is made from a salvaged part of the existing saloon bar, modern restrooms have been built and more space has been made for comfortable seating. 

Finally, The Bedford’s façade was tackled. Bold and vivid colours were used on the fascia’s along with large scale graffiti on the brick walls to make an impact. Contemporary motifs and monograms with a 30’s style typeface and cinema style lightboxes create the speakeasy look that continues inside. 

While the development of The Bedford was an extremely exciting project the actual in itself was very complex and therefore challenging to deliver. Overall, the refurbishment of The Bedford has created an unrivalled pub, club, restaurant, live music and entertainment venue plus 15 stunning boutique bedrooms. 

Pub & Bar Magazine have described the Club Room as 

“Magnificent – a grand amphitheatre draped in circus-like awning, filled with legacy and historical flair.”


“I loved playing The Bedford in Balham – It holds fond memories for me and I look forward to coming back one day.”

Ed Sheeran


The Bedford is back after joint investment from London-based operator Three Cheers Pub Company and EI Group more commonly known as Six Cheers with the help of Concorde BGW’s world-class design and build team.

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The Bedford in Balham refurbished by Concorde BGW
The Bedford in Balham designed and built by Concorde BGW in 2018
The Bedford in Balham Bar that has retained its original bar apron
The Bedford in Balham designed and built by Concorde BGW in 2018
The Bedford in Balham designed and built by Concorde BGW in 2018
The Bedford in Balham designed and built by Concorde BGW in 2018
The Bedford in Balham main bar with chandelier
The Bedford in Balham main bar with chandelier
The Bedford in Balham luxury ensuite bedroom designed and built by Concorde BGW Group in 2018
The Bedford in Balham refurbished by Concorde BGW in 2018
The Bedford in Balham luxury ensuite bedroom designed and built by Concorde BGW Group in 2018