East Street Lanes


After applying for change of use planning permission we were able to redevelop a redundant retail space to create an impressive new bowling lane, bar and arcade. The huge venue has a stylish look and an elegant feel, in keeping with the desire of the client to provide a "premium boutique bowling" experience. The 14,208 sq ft development has eight brightly lit bowling lanes which can accommodate teams of six.

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Steamin' Billy
Restaurant and Bars Commercial
Design, Build & Furnishing
August 2019

The neon lights are a daring decoration which give the bowling lanes a bit of edge. They set the mood and spark a party atmosphere in the evening.

At the retro arcade you will find games such as Pac-Man, Space Invaders as well as pool tables and air hockey. 

Part of the open plan space has been sectioned off to create an office space. The existing toilets were refurbished and reflect the slightly crazy, colourful light persona of the Bowling Lanes. 

There's some brilliant artwork by a local Leicester based graffiti artist, along with some well-chosen posters including those from the bowling-themed films The Big Lebowski and Kingpin. Feature flamingo wallpaper, reclaimed timber panelling and abstract carpets finish off its vibrant retro-chic look.

The furniture is funky with themed pieces that are more than a little out of the ordinary. 

Bespoke brass effect and bespoke bowling lane effect tables accompany graffitied fixed seating and chairs. Moveable seating booths to the bowling lane area with trunk style tables add to its casual far-out style and can properly accommodate both small and large parties. Purpose-made metal and leather benches are in the shoe change area and artificial planting, shelving units, score boards and trophy cabinets complete the bowling areas styling.

There's also a lovely restaurant area and a sleek bar that wouldn't look out of place in a hotel.

Our branding team designed a shop front which gets the building noticed and clearly conveys what type of business East Street Lanes is – a fun, trendy, out of the ordinary bowling alley. 

East Street Lanes is located in the East Street unit which also accommodates Caddyshakers which was we refurbished in November 2018. They both create the East Street Event space which can cater for up to 200 people making it ideal for parties and corporate functions in the city centre.

Overall the facilities and East Street Lanes are top-notch, it offers something for a serious bowler or someone just looking for a fun night out.

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